Baselworld Organisers Announce Plans For Live Watch Show This Summer

Organisers of the now defunct Baselworld trade show are back with a new name and concept and the suggestion that they are ready to stage a live event as early as this summer.The HourUniverse concept points to a year-round, digital content-led push on behalf of partner watch brands backed up with a live indoor/outdoor event. It sounds a lot like what should have been offered to exhibitors back when Baselworld had 1,200 of them each year, not to mention 100,000 eager international visitors. Then t...